Put data at the heart of your decision-making
Today more than ever customers expect more mobile, immersive, and personalized experiences.
Cisco Connected Mobile Experiences (CMX) is a smart Wi-Fi solution that you can use to give patrons and guests the convenience of Wi-Fi connectivity while you learn how, where, and when they move through your facility.
Coupled with Cisco Enterprise Mobility Services Platform (EMSP) you can quickly create and deploy experiences that engage people on their mobile devices in your venue. So you can build stronger customer connections, implement new business models, and increase revenue opportunities.
Translate customer and guest location data into a format that’s easily displayed on charts. See how visitors move through your venue, average time spent, new visitors versus repeat visitors, and more.
Determine where to position products or services based on historic and dynamic dwell time, adjust floor layouts to better serve customers given device density, and staff service locations according to traffic and time of day.
Figure 1. Cisco CMX Analytics Report Showing Detailed Traffic Patterns, Visitor Data, and Dwell Times
Build new apps that incorporate the data you gain through Cisco CMX. If you have this capability in-house, you can use either an API or an SDK:
Bring visitors onto your guest Wi-Fi network simply and easily. Customize your login page with graphics and ads and scale to thousands of users. So you can deliver welcoming experiences keyed to where customers are in your venue.
In addition, you can collect information about customers with customisable forms, and integrate advertising to help monetize your Wi-Fi infrastructure.
Figure 2. CMX Connect Onboards Customers and Visitors onto the Local Wi-Fi Network
Create mobile apps that are tightly integrated with your network infrastructure and back-end systems.
Adaptors enable you to interface with Cisco CMX and Cisco wireless LAN controllers.
So you can reduce development time while greatly simplifying deployment and management of mobile experiences to accelerate your digital business transformation.
CMX is built-in to Cisco Meraki APs with no additional cost or complexity. Data is automatically reported in the dashboard, revealing visitor traffic trends, dwell time, and new vs. repeat visitor loyalty.
Including integrated Bluetooth technology, automated inventory scanning, and compatible with overlay Beacon systems for micro–location mapping and immediate zone beaconing.
Feed data into custom applications in real-time with cloud-based APIs. Integrate with back-end CRM, drive in-store customer engagement, or provide alerts to staff.
CMX Hyperlocation
CMX Cloud Virtual BLE Beacon
Meraki CMX
Harness the power of network analytics to understand your true workspace utilization and find opportunities for optimisation.
So that you can create workspaces that meet the continually changing needs of your employees. And gain a competitive edge with a more effective workplace.
It is estimated that as much as 50% of office space is underutilized. And that adopting alternative worplace programs and job flexibility is critical in order to attract and retain top talent.
We enable you to use your network analytics to bring actionable insight to your office space. So you can make decisions that have impact now and are future-ready.
Get a continual view of your space needs to support your company growth, by evaluating the analytics available in your network.
By leveraging the analytics available on your network you can do scenario modeling to get real-time, granular space utilization data to explore options when planning spaces. Get insight into the who, when and where of how groups work together and match meeting room resources to real life workplace needs.
Find out areas of underutilization, get data driven learning about repurposing your office space to better match the way your teams work. And get workplace strategy and technology implementation recommendations based on your specific needs and goals.
As well as cost savings from downsizing, employee satisfaction and workplace performance can be improved.
With data driven insighted wasted space can be eliminated, office flow can be improved, and office space utilization can be optimised.
Together or individually, these solutions deliver optimized spaces that enable business growth through:
Here are some examples of how CMX is already making a real difference across a wide range of businesses and organisations.
Healthcare Greet your patients on their mobile when they arrive. Use automated check-in to help reduce wait times and notify extended care teams when a patient arrives. Then provide indoor navigation to consultant rooms and wards and deliver reminders and prescription-ready notifications to patients as they depart.
Retail Understand where customers come from and where they go, to improve your insights and planning. Greet customers on their mobile devices as they enter your store or centre and then push location-sensitive offers and prioritize advertising.
Hospitality Offer automatic check-in upon arrival, deliver special offers while your guests are at your venue, provide navigation to rooms and facilities, and understand guest foot traffic for optimal planning.
Education Let students use location-enabled class schedules and directions to get to class, understand student foot traffic for class assignment and study area planning. Determine student congregation points to assess wireless access point coverage.
Transportation Push information about delays and platform or gate changes and provide navigation to the gate, platform, or terminal. Advertise store, restaurant, and other facilities.